Why a Pokémon card sold for $4 million

Estimated read time 2 min read

The legendary Pikachu Illustrator card—long revered as the "Holy Grail" of Pokémon collecting—has shattered expectations once again. On September 12, a PSA 9-graded copy commanded a jaw-dropping $4 million on eBay, reinforcing its position as the most coveted piece of cardboard in trading card history.

From Humble Contest Prize to Cultural Icon

The story begins modestly enough. First printed in 1998 as prizes for winners of Japan's CoroCoro Comic Illustration Contest, the Pikachu Illustrator was initially just a charming reward for young artists. Featuring Pikachu wielding an oversized paintbrush alongside the distinctive "ILLUSTRATOR" text, it was a delightful novelty—nothing more, nothing less.

Fast-forward 26 years, and those contest prizes have transformed into the collecting world's ultimate treasure. With only approximately 41 copies believed to exist worldwide, each card represents a piece of Pokémon's earliest cultural footprint, when the franchise was still finding its footing in Japan.

The Condition Game: Every Grade Matters

In the rarified air of ultra-high-end collecting, condition isn't just important—it's everything. Logan Paul's headline-grabbing $5.275 million purchase in 2022 involved a pristine PSA 10, the hobby's equivalent of perfection. That sale didn't just break records; it dragged Pokémon cards into mainstream consciousness

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