What’s your favorite color? For Apple CEO Tim Cook, it’s the new Stellar Orange. During Apple’s 2025 fall product launch event, the company unveiled the brand-new iPhone 17 lineup, featuring major upgrades in performance, design, and color options.
In a post-event interview, Cook shared that he liked all the new iPhone 17 colors, but if he had to pick just one, his favorite was Stellar Orange. Notably, Apple officially introduced the iPhone 17 Pro, which Cook described as “the most advanced iPhone ever made.”
Cook also encouraged users to experience the new devices firsthand, highlighting the dramatic upgrades this generation brings. Interestingly, he revealed that the entire keynote presentation was filmed using the iPhone 17 Pro itself.
iPhone 17 Pro Specifications
- Triple 48MP “fusion” rear camera system
- Brand-new 48MP telephoto lens
- Optical-quality 8x zoom (equivalent to 200mm)
- ProRes RAW video recording support
iPhone 17 Series Pricing
| Model | Starting Price (USD) |
|---|---|
| iPhone 17 | from $799 |
| iPhone Air | from $999 |
| iPhone 17 Pro | from $1,099 |
| iPhone 17 Pro Max | from $1,199 |
Apple confirmed that preorders open on September 12, with the official release date set for September 19.
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